Saturday, October 30, 2010

The Business of Halloween.

As a kid, I always looked very much forward to Halloween. Halloween was a fun tradition that invokes a very sentimental feeling- walking in the dark with flashlights (with my parents and friends) and getting ridiculous amounts of candy is a memory I cherish to this day. Taking it from a different perspective now, I've learned that halloween is becoming a big business- much bigger than I imagined.

Contrary to urban legend that states that Halloween is the second biggest decorating holiday of the year, passed only by Christmas, it's NOT. It's actually number Six.

Winter Holidays: 457 Billion

Mother's Day: 13.8 Billion

Valentines Day: 13.7 Billion

Easter:12.63 Billion

Father's Day: 9.01 Billion

and finally...

Halloween: The National Retail Federation predicts Halloween Spending (at retail - not counting Haunted Houses and Corn Mazes and Pumpkin Patches) will reach nearly $6 Billion dollars this year.

It could be that the reason for this placement is because all the holidays above Halloween have to do with gifting and restaurant visits.

Two things most people buy at Halloween: Candy and Pumpkins followed by Costumes.

In 2006, 85.3% of 18-24 year olds planned to celebrate Halloween.

In 2007, men between 18-34 were planning to spend the most per person on Halloween - $72 per person.

The Haunted House business is also growing - with between 3,000 and 5,000 Haunted Houses this year -up from 500 just a decade ago.

Corn Maze popularity is growing - in 1998 there were between 50 and 100 corn mazes in the United States. In 2008 there are an estimated 800, but an exact number is difficult because many mazes are privately designed.

The Most Popular Halloween Costumes:

Boys: Spiderman (Pirate is second)

Girls: Princess (including Disney Princesses)

Halloween Candy Sales will be at a record in 2010 - When sales will reach nearly 2.1 Billion dollars !

Here's an interesting list of the favorite (most popular) candies throughout the years (source:

1896: Tootsie Roll

1898: Candy Corn

1900: Hershey's Chocolate Bar

1923: Milky Way

1928: Reese's Peanut Butter Cup

1930: Snickers Bar

1941: M&M's

1981: Skittles

1992: Dove Chocolate

2010: Surprise !! It's Tootsie Rolls again ! (followed by Hershey's Chocolate and Nestle's Crunch)

All this talking about candy is making me hungry !

1 comment:

  1. This is a great article ! I always wondered where Halloween fit in among the big holidays -- and I can't believe it's not second after Christmas ! Can't wait to read your next article ! Awesome.